I created this identity for EMID-SOS so that we could share the word quickly and effectively. EMID-SOS means “Save Our Schools.” But we all know that “SOS” is also the worldwide distress signal. In morse code the “S” is three dots and the “O” is three dashes, so “SOS” is written “dot dot dot dash dash dash dot dot dot”. Do you see that in the logo?
An SOS means that we need help. We want to save our schools, but we welcome other rescuers to help us do this. An SOS is an admission that we can’t do this alone, we need help and we need each other. Being in distress does not mean we won’t survive, and SOS is a hopeful cry: we will make it through this, help us do it!
If you want to show off the EMID-SOS message, check out this gear.
If you use the EMID-SOS identity for a project, please send us a picture of it in action. We’d like to share ideas for how people can get the word out!
This PDF version emid-sos-logo.pdf should be useful at almost any resolution.
Very large versions
These two don’t look it, but they are very large versions of the logo. Click on them to see what we mean.
Medium versions
These are medium sizes that might be suitable for graphics on the web, click to get the full resolution.
Small version
Here is a smaller version of the logo, click to get the full resolution.
Square versions
So the logo looks square, doesn’t it. But it is not! Here is a version made to a perfect square by adding some space on the bottom, click to get the full resolution.
Sticker version
The back-to-school-night sticker included the URL of our website in the bottom space. It is also a square vernon. Note that this is an EPS file: emid-sos-logo.pdf.
Source versions
If you have OmniGraffle or Vector Designer you might appreciate these source files for building a logo of your own: emid-sos-logo.graffle and emid-sos-sticker.vdesigner.
